Those skin-lightening creams often contain mercury.
#Ewg skin deep reviews skin#
“A study of 45 skin-bleaching products that were sold in Harlem, NY, found product marketing of skin lighteners traffics in derogatory images that devalue African American skin to sell these products. The study goes on to explain that women of color are targeted by the beauty industry in a way that devalues their skin color and natural hair, which leads to increased sales of products like bleaching creams, hair relaxers, and other products loaded with- put bluntly- crap chemicals. Latinos are the fastest growing ethnic beauty market segment, and Asian Americans spend 70% more than the national average on skin care products. African American consumers purchase 9 times more ethnic hair and beauty products than other groups and disproportionately purchase hair relaxers and straighteners. …multicultural beauty products have outpaced the overall cosmetics market. To make finding their beauty products easier, including clean options, the Environmental Working Group has added a new filter to its popular Skin Deep® database that allows consumers to search through almost 3,300 products in the database from 140 Black-owned brands. According to their press release,īuying products from Black-owned beauty brands is a powerful way to support the Black community directly. It looks like they added the function earlier this month. So anyway, I popped over to their site to do a little research on a few beauty and green cleaning posts that I’m considering writing, and I noticed something neat: you can now filter search results by Black-owned brands. In other words, they have no “agenda” other than helping you make the best decisions for your family about the products we use every day. They’re a totally non-profit and non-partisan organization. When it comes to finding the safest skincare and makeup products, they really can’t be beat. I’ve been a huge fan of the EWG Skin Deep Database ever since my days as a health & beauty writer over on a now-defunct content mill over a decade ago. 🙂 EWG’s Skin Deep Database Now Lets You Filter by Black-Owned Brands
If you buy through them, I get a small commission at no extra cost to you. Just a head’s up, this post contains a few affiliate links where products are mentioned by name, and on the Amazon list at the end of the post.
Thanks to a new filter on EWG’s Skin Deep® database, finding safe and effective Black-owned healthy and beauty brands is easier than ever.
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